Julia Gomez-Coban
Principal Brand Strategist @Blue Shield of California
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WORK HISTORY
Principal Brand Strategist @Blue Shield of California
Los Angeles, CA, US
Proud brand guardian - ensuring the integration, integrity, and consistency of the Blue Shield of California brand, creative and messaging across marketing channels. Propelling the brand forward and carefully calibrating our differented positioning while staying true to our north star, values beliefs and identity.
EDUCATION
The George Washington University
Master of Arts (M.A.), International Affairs and Development
UC San Diego
Bachelor of Arts (B.A.), International Relations - Political Science
ABOUT JULIA GOMEZ-COBAN
Making meaningful and authentic connections that speak to consumers is my passion. I am an experienced brand-builder and nurturer - a good brand is built upon a solid foundation and stays true to its values while generating experiences that stand the test of time. Good brands must also evolve, be pro-active and ensure that we represent a diverse range of consumers, while remaining authentic. Living in this dichotomy is what makes me passionate about what I do. Working for a mission-driven company that seeks to improve the health and well-being for all Californians, makes my work that much more meaningful and necessary, which I accept with great responsibility.#proudtobeblue #multicultural marketing
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