Julia Gebhart
Director, Product Marketing at Optimizely
- Role
- Director of Product Marketing at Optimizely
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Julia Gebhart
Results-driven marketing leader with an extensive background in product marketing, digital marketing and sales with a proven track record of driving significant growth and improving marketing effectiveness. Expertise in leading teams, defining product value propositions, conducting market analysis, managing budgets, leveraging AI and aligning cross-functional teams to achieve key business objectives. Successfully increased product adoption, sales, website traffic, conversion rates, customer retention, and sales team effectiveness through strategic initiatives and data-driven decision-making. Over 18 years of project management, client/agency relationship and team leadership experience; including strategy, forecasting, design, product development, content, agentic AI, go-to-market, analytics, usability and lead generation. Digital Experience: digital transformation, paid search marketing, search engine optimization, paid social, referral programs, affiliate marketing, loyalty programs, marketing automation, demand generation, sales strategy, conversion optimization and brand management.
Experience
Director of Product Marketing
Apr 2024 — Present · Dallas-Fort Worth, TX, US
Successfully developed go-to-market strategies that effectively position CMS solutions. Created tools, messaging, and competitive intelligence which ultimately drive adoption and revenue growth in the competitive content management space.• Defined and communicated the value proposition of the CMS platform to target audiences, including developers, marketers, and content creators.• Leveraged Agentic AI to continuously test and refine digital experiences, automatically implementing optimizations based on performance data and user feedback • Conducted market research and competitive analysis to identify opportunities and inform product roadmap decisions.• Marketing lead for the GTM launch of Optimizely’s SaaS CMS, achieving 100% of the initial target for new customer acquisitions in the first year• Collaborated with product management, sales, and marketing teams to align messaging, positioning, and go-to-market activities.• Created compelling content, including website copy, blog posts, white papers, case studies, and presentations, increasing website engagement by 10% to support product launches and marketing campaigns.• Drove product adoption and customer retention through targeted marketing initiatives, including webinars, events, and email campaigns.• Developed and delivered sales enablement materials, including product presentations, demos, and competitive battlecards, to equip the sales team for success.• Tracked and analyzed key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement.• Served as a subject matter expert on the CMS market, providing insights and recommendations to senior management.
Skills
- Energy
- Process Improvement
- Strategy
- Business Process Improvement
- Cross-Functional Team Leadership
- Marketing Strategy
- Energy Markets
- Project Management
- Business Analysis
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