Julia Chen
Economics and Visual Media Studies at Duke University
- Role
- Creative Director at Duke Creator Lab
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Julia Chen
Hello! I am a sophomore at Duke University studying Economics and Visual Media Studies…
Experience
Creative Director
Sep 2024 — Present · Durham, NC, US
Collaborates with a student-led creative team to ideate, consistently produce, and edit digital media that inspires community within the organization, sparks conversation amongst viewers, and drives engagement from college-aged audiences-Restructured team workflow to increase efficiency and posting consistency from ~1 post/2 weeks to ~2-3 posts/week-Edited the organization’s most successful TikTok video (generating 300k+ views, 64.1k likes) and led the ideation and interviews for its highest performing Instagram video (generating 2.6M views, 210k likes)-Grew followership: Instagram from 500 to 5,600, TikTok: 50 to 1,655 between Jan 2025 and Sep 2025
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