Julia Fromme Smith
Marketing Operations Manager: Campaign Strategy, Analytics, & Creative Leadership
- Role
- Marketing Operations Manager at Helitech Waterproofing & Foundation Repair
- Location
- Springfield, IL, US
- LinkedIn followers
- 500 followers
About Julia Fromme Smith
Marketing operations and campaign leader with experience driving performance, efficiency, and brand growth in the home services and construction industry. I specialize in aligning strategy, analytics, and creative execution to deliver scalable, results-driven marketing programs across multi-location organizations.In my current and previous roles, I have led integrated marketing initiatives encompassing budget management, financial reporting, campaign execution, and performance analysis. I design and maintain centralized data systems and visualization dashboards that translate complex data into actionable insights, supporting informed decision-making and continuous optimization.I bring a strong creative foundation to my work, with professional experience in graphic design, brand development, and digital production. From campaign assets to brand systems and marketing collateral, I combine analytical precision with visual storytelling to create compelling, high-impact marketing materials that support business goals and customer engagement.Built from data. Designed from me.
Experience
Marketing Operations Manager
Helitech Waterproofing & Foundation Repair
Oct 2024 — Present
Drive integrated marketing campaigns through streamlined budget tracking, financial oversight, advanced analytics, and in-house graphic design. Build centralized data sources, executive dashboards, and high-impact creative assets that translate complex data into measurable results and sustained growth.
Education
Southern Illinois University, Carbondale
Bachelor of Science (BS) and Bachelor of Art (BFA), Journalism/Advertising and Communication Design
2007 — 2011
Skills
- Publishing
- Event Planning
- Adobe Dreamweaver
- Wordpress
- Adobe Incopy
- Print Production
- Integrated Marketing
- Graphics
- Creative Strategy
- Mac
- Adobe Photoshop
- Photography
- Brand Development
- Macintosh Operating System
- Social Media
- Google Analytics
- Public Relations
- Search Marketing
- Photoshop
- Adobe Flash
- Adobe Creative Suite
- User Interface Design
- Marketing
- Digital Marketing
- Adobe Indesign
- Microsoft Office
- Logo Design
- Illustrator
- Adobe Acrobat
- SEO
- Css
- Brand Awareness
- Windows Operating System
- Packaging
- B2c Marketing
- Creative Direction
- Html
- Adobe Illustrator
- Video Production
- Editing
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