Julia Capeloto

About Julia Capeloto

I am a connector—connecting people, communities and brands.I know how to build brands, products and experiences, and motivate and manage integrated teams. My work spans from start-ups to Fortune companies, across multiple categories and industries, with a focus on delivering meaningful experiences and having fun along the way.I am currently on the brand strategy team at Adobe, championing brand, storytelling and creativity. Prior to joining Adobe, I led brand programs at award-winning international creative agencies for leading global brands and emergent brands looking to establish themselves.Outside of the marketing world, I provide career and wellness coaching to individuals looking to live healthier and more balanced lives, and I have an art practice that spans painting, sculpture and mixed media.My (super)powers:Building brands: Brand strategy, positioning, architecture, identity design, packaging, web, apps, videoCreating connection: Branded environments, Customer + employee engagement, Research and insightsDesigning workflows: Brand management, Implementation planning, Account + project managementDeveloping partnerships: Biz development, Agency management, Community partners, DEI advocateCoaching: Career and professional development, Wellness and fitness

Experience

1. Senior Brand Strategist

   Adobe

   Sep 2017 — Present · San Francisco, CA, US

   Building, evolving and expressing the Adobe brand.Artist collaborations:Baugasm, Leo Bersamina, Hou de Sousa, Siddhant Jaokar, Leah Rosenberg, Ben Rubin, Iris van HerpenGlobal brand strategy lead for- Corporate brand: building brand engagement with external customers and internal employees- Branded environments: activating brand across global network of 60+ offices and employees- Community engagement: bringing community inside the brand with creative partnerships & activations- Cultural reviews: ensuring all campaigns and communications related to current events and culture, social justice initiatives, and diversity and inclusion are represented respectfully and appropriately

Education

• University of California, Berkeley

  Certificate, Business Administration

• UCLA

  BS, Pyschology and Economics

Skills

• Positioning
• Project Management
• Brand Management
• Packaging
• Digital
• Digital Strategy
• Manage Client Relationships
• Budget Setting
• Budget Monitoring
• New Business Development
• Design Guidelines
• Corporate Branding
• Brand Implementation
• Brand Architecture
• Research
• Web Project Management
• Environmental Design
• Budgets
• Customer Experience
• Creative Strategy
• Creative Direction
• Crm
• Brand Development
• Experience Design
• Marketing
• Branding & Identity
• Integrated Marketing
• Mobile Devices
• Information Architecture
• Design Strategy
• User Experience
• Business Development
• Customer Insight
• Digital Marketing
• Account Management
• Content Strategy
• Concept Development
• Interaction Design
• Corporate Identity
• Leadership