Julia Cadar

About Julia Cadar

Dynamic Creative Director with 18 years of experience in brand design, social media…

Experience

1. Creative Director

   Taco Bell

   Jul 2021 — Present

   My highlights: Big Idea Concepting, Experiential Activations, Social Media Creative Strategy, Retail, Loyalty & Delivery Promotions, Limited Time Product Promotions Directs creative team across multiple touch points including brand activations, social, retail, packaging, branding, and broadcast; presenting directly to the executive team and cross-functional partners Led conception through execution on a Superbowl experiential brand activation in Glendale, AZ to launch a hype product resulting in: 3,500 Loyalty Offer redemptions, 2.3B PR impressions, 407 pieces of press coverage, and a 22% increase in social engagement during the game. Led the Taco Bell Rewards loyalty program refresh across social media touch points, resulting in 150k new loyalty members in under 5 days and 9.3% increase in social conversation Directed creative across the Taco Bell Metaverse Wedding hosted resulting in viewers and 286+ PR stories placed Spearheaded and directed creative for relaunch of breakfast menu; built buzz via experiential event tour across 5 cities, with all events selling out on first day and generating 575 million impressions

Skills

• Interactive Advertising
• Email Marketing
• Online Advertising
• Hair
• Concept Design
• Interaction Design
• Marketing
• Direct Mail
• Creative Direction
• Indesign
• Photography
• Adobe Photoshop
• User Experience
• Collateral
• Concept Development
• Corporate Identity
• Fruit
• Creative Strategy
• Integrated Marketing
• Ooh
• Brand Development
• Outdoor Advertising
• Social Media
• Advertising
• Art Direction
• Office Pranks
• Art
• Silliness
• Social Media Marketing
• Corporate Branding
• Adobe Creative Suite
• Typography
• Packaging Design
• Adobe Illustrator
• Campaign Concepting
• Branding
• Graphic Design
• Logo Design
• Branding & Identity
• Broadcast Television