Julia Botsford
Marketing & Brand Strategy Leader | Digital Growth Expert | AI Early Adopter & Explorer
- Role
- Social, Content & Partnerships Lead at Mars
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Julia Botsford
Strategic marketing leader with 15 years of experience delivering digital advertising…
Experience
Social, Content & Partnerships Lead
Feb 2023 — Present · Chicago, IL, US
Lead brand, content, partnership and influencer strategy for Tasty Bite, achieving 50% digital growth and elevating brand equity across digital platforms and in store• Develop and execute data-informed marketing strategies to address evolving consumer behaviors, driving consistent business growth• Cultivate relationships with internal stakeholders, c-suite and agency partners to align marketing efforts with business objectives and deliver share of voice in category• Bring cross-functional teams together to execute integrated campaigns that increase brand awareness, drive engagement, and support revenue targets
Education
Northwestern University
Master's degree, Integrated Marketing Communications
Southern Methodist University
Bachelor of Arts, Advertising and French
2007 — 2011
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