Julia Borshkova
Senior Campaign Expert @enspired
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WORK HISTORY
Senior Campaign Expert @enspired
Vienna, AT
EDUCATION
Copenhagen Business School
Strategic Management
Hult International Business School
Master of International Business
School of Interactive Communications in Advertising, Saint-Petersburg, Russia
Certification course, Digital Communication and Media/Multimedia
Graduate School of Management St. Petersburg State University
Bachelor, International Business
SKILLS
ABOUT JULIA BORSHKOVA
I’m a data-driven B2B marketer with over nine years of experience in SaaS, focusing on demand generation, campaign management, and marketing that works hand-in-hand with Sales.I began my career in San Francisco at Traackr, where I built a strong foundation in account-based marketing, digital campaigns, and collaboration across global teams. That experience shaped my analytical yet creative approach, helping me design marketing programs that engage audiences and generate qualified opportunities.At Meister in Vienna, I joined as the company’s first dedicated B2B marketing hire and helped establish a scalable demand generation function. I introduced structured, sales-oriented processes and developed hybrid campaigns that blended digital tactics, such as webinars, paid media, email, and website optimization, with in-person initiatives like industry conferences.I’m passionate about connecting strategy with execution, building ICP-based programs, and aligning Marketing and Sales around shared growth goals.Colleagues describe me as organized, proactive, and dependable, with a calm and solutions-focused mindset that helps teams work efficiently and achieve meaningful outcomes.
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