Julia Boorstin
CNBC’s Senior Media & Technology Reporter, Host of CNBC’s new series, LEADER’s PLAYBOOK, Creator of CNBC’s #Disruptor50 and #CNBCChangemakers franchises, Author of When Women Lead - Simon & Schuster, Available Now
- Role
- Host of Leader\'s Playbook at Cnbc
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Julia Boorstin
CNBC\'s Senior Media & Technology Reporter. I cover all things content, distribution, and advertising related. I report on the media giants and the disruptive force of digital distribution, and the rise of streaming. Covering Facebook and other social platforms, I\'ve been looking at their impact on politics and society, and the role of growing regulatory oversight.I also helm CNBC\'s Disruptor 50 coverage; we create an annual list of the most innovative, fast-growing private companies. I contribute to CNBC\'s #ClosingtheGap coverage of companies and individuals working to close gender and diversity gaps.My book WHEN WOMEN LEAD: What They Achieve, Why They Succeed, and How We Can Learnfrom Them, comes out on October 11, 2022 from Avid Reader Press/Simon & Schuster. I share groundbreaking and deeply reported narrative work interviewing thousands of female executives. It reveals the counterintuitive, against-all-odds approaches of women running the world’s most innovative(and successful) companies—and what we can learn from them.A former New Yorker, I live in LA with my husband and two kids.#Media #StreamingWars #Disruption #Disruptor50 #Innovators #CEOs #Disney #Netflix #Facebook #Twitter #Snapchat #Comcast #techlash #socialmedia #gendergap #femalefounders #womenwholead #whenwomenlead
Experience
Host of Leader\'s Playbook
Jan 2026 — Present
CNBC Leader\'s Playbook, hosted by Julia Boorstin, features candid conversations with the world\'s top CEOs and business leaders about how they think, navigate crisis, and lead. Series premiere Weds Jan 7 at 10p ET/PT. All new episodes Wednesday
Education
Princeton University
B.A.
1996 — 2000
Skills
- Feature Articles
- Media Relations
- Storytelling
- Investigative Reporting
- Publicity
- Breaking News
- Entertainment
- Web Content
- Ap Style
- Journalism
- News Writing
- Editing
- Blogging
- Technology Journalism
- Business Journalism
- Copy Editing
- Creative Writing
- Online Journalism
- Fact-Checking
- Press Releases
- Digital Media
- Social Media
- Editorial
- Content Strategy
- Content Development
- Broadcast Journalism
- Broadcast
- Video Production
- New Media
- Business News
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