Julia A.
Digital Content Creator & Marketing Expert | Leading High-Impact Campaigns and Social Media Strategies
- Role
- Marketing Planner & Program Specialist Ii at AAA-The Auto Club Group
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Julia A.
Bilingual English-Portuguese professional with over 5 years of experience in social media…
Experience
Marketing Planner & Program Specialist Ii
Sep 2021 — Present · Tampa, FL, US
Designed and implemented strategic marketing initiatives that boosted brand visibility and aligned with business growth objectives, leveraging market insights and consumer trends.• Collaborated with cross-functional teams and external agencies to execute high-impact marketing campaigns, ensuring on-time delivery and adherence to brand guidelines.• Reviewed and approved creative assets across digital and print platforms, driving cohesive messaging and optimizing engagement across social media, email, and paid advertising channels.• Conducted in-depth market analysis to identify opportunities, refine audience targeting, and develop data-driven strategies that improve campaign performance and effectiveness.• Developed and executed the award-winning \"Seriously\" campaign, achieving a 100% increase in brand recognition and a 54% rise in quote requests, earning the Gold Telly Award for excellence in advertising.• Led the \"Expect Something More\" campaign, achieving a 24% increase in quotes and a 17-point rise in purchase intent, while earning Silver Reggie and Bronze David Ogilvy Awards for marketing excellence.
Education
University of Tampa
Bachelor's degree, Advertising and Public Relations with a minor in Communications
2020
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