Julia A.
Data Strategy Director @BBH USA
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WORK HISTORY
Data Strategy Director @BBH USA
New York, NY, US
EDUCATION
St. Olaf College
Bachelor of Arts, English, Sociology, Anthropology
SKILLS
ABOUT JULIA A.
Experienced Director of Analytics with a demonstrated history of working in the marketing and advertising industry. Skilled in statistical data analysis, audience segmentation, social media measurement, KPI identification, content analysis, social listening, and mobile/web analytics, and growth. I\'m not a data scientist - I\'m a person who blends data science and creativity, architecting conceptual ways to measure into reality.My purpose is to blend analytics and creativity for innovative measurements and insights. Beyond researching demographics and online behaviors, I use myriad techniques from NLP to social data and probe emotions, pain points, motivations, and psychographics. My insights help clients effectively reach current audiences and discover untapped markets. I would fit best within an organization that is people forward and seeks a blend of analytics, inventiveness, and creativity. Graduated with a Bachelor of Arts in English, Sociology, Anthropology from St. Olaf College.
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