Julia Zhytska
Social Media Director @ESL FACEIT Group - EFG
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WORK HISTORY
Social Media Director @ESL FACEIT Group - EFG
Berlin, DE
EDUCATION
Киевский Национальный Университет Культуры И Исскусств
Специалист
Harvard Business School Online
Certificate in Business Leadership Principles
ABOUT JULIA ZHYTSKA
I’m a marketing and creative leader with 12+ years of experience driving global launches, integrated campaigns, and community growth across gaming, esports, and digital consumer products. My passion lies in building strategies that combine creative storytelling, data-driven insights, and authentic engagement to help brands grow and connect with audiences worldwide. Highlights include:* Scaling Esports World Cup channels by 512% YoY (+951k followers) and building a community of 1.2M+ in four months.* Driving 30% annual growth for Riot Games EMEA (League of Legends, VALORANT, TFT) through localized strategies and lifecycle campaigns.* Growing NAVI’s fanbase from 200k to 2M players globally.* Leading multidisciplinary teams, agencies, and freelancers across Europe to deliver award-winning campaigns and content.* Recognized with an Emmy Award and industry honors, I thrive at the intersection of strategy, creativity, and performance, ensuring that every campaign is both impactful and measurable.* Fluent in English and German I’m passionate about shaping integrated marketing strategies that drive growth — whether for global game titles, innovative consumer products, or mission-driven technology brands.
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