Julia Winfield
Marketing and Advertising creative professional, Digital Designer, Painter, Visual Merchandiser, Photographer.
- Role
- Creative Director at Carousel Studios
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Julia Winfield
Creative and Marketing professional experienced in strategic planning and brand…
Experience
Creative Director
Feb 2018 — Present
Develop advertising strategy to complement and support goals and objectives through cross channel marketing and creative visualization. • Manage teams of designers, producers, art directors, studio employees to produce creative across multiple platforms. • Present concepts, strategy, production timelines, and finished work to upper management and clients. • Execute ideas for print, digital, social media, and specialty promotions.• Identify key messaging points and target markets. • Work directly with clients and vendors working on B2B as well as B2C brands. • Dissect brands including perception, personality, target, past and future market predictions. • Implement creative to achieve the most ROI while meeting financial expectations and goals. • Lead new business initiatives and generate opportunities for cross marketing. • Create co-op opportunities between brand entities. • Support community and surrounding areas with current and past socially conscious messages. • Give back to community by providing solutions for smaller clients and non-profits.Brand and Client Experience: Char-Broil Grills, Newell Rubbermaid, Lowes Home Improvement, Pinehurst Golf Resorts/US Open, The Biltmore Estate, Drexel Heritage Furniture, Bank of America, Husqvarna, Ronald McDonald House Charities, Carolina Panthers, Charlotte Hornets, Charlotte Checkers, Intech Investment Management, Syracuse University Legends & Stars, and Asheville Tourism.Fine Art Instructor for painting and mixed media- geared to adults and children. Host paint and sips, birthday parties and corporate events. Worked with Union County Chamber of Commerce regarding business development for SBO\'s of Union county and historic downtown Waxhaw. Responsible for marketing and advertising of Carousel business and all aspects of fine art and painting. Brainstorm, strategize and design visuals for community events including Art Crawl and the Waxhaw Art Guild.
Education
Rochester Institute of Technology
AAS, BFA
Syracuse University
MA
Rochester Institute of Technology
Bachelor of Fine Arts - BFA
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