Julia van de Sandt
Marketing PhD Candidate | AMA DocSIG Immediate Past Chair
- Role
- Immediate Past Chair at Ama Docsig
- Location
- Columbia, SC, US
- LinkedIn followers
- 500 followers
About Julia van de Sandt
Exploring Marketing & Consumer Behavior I\'m a current PhD Candidate in Marketing at the University of South Carolina, specializing in Consumer Behavior. My research areas include Sustainability, Product Materials, and Consumer Well-Being. Teaching Consumer Behavior is a rewarding experience, and USC\'s classrooms are a fantastic home turf.With a passion for addressing contemporary consumption challenges, I aspire to contribute as a researcher within the academic realm, shaping the future of marketing and consumer research. In 2024-25, I had the honor to serve the marketing academy as Chair of AMA DocSIG.Beyond academia, I bring 5+ years of experience as a Forbes 500 cruise industry professional. My expertise spans consumer-driven financial control, cost-saving initiatives, revenue optimization, and enhancing customer satisfaction both onboard and ashore.My career journey began in the consumer packaging industry, where I spent five years finding the best wraps and protection for our customer’s products. Prior to my PhD program, I delved into the dynamic world of discount retail, serving as a district manager with Europe\'s fastest-growing discounter, LIDL.Thriving at the intersection of academia and industry, I\'m fueled by an endless curiosity to understand and enhance consumer experiences. Let\'s connect and explore marketing and consumer insights together!#MarketingPhD #ConsumerBehavior #Researcher #IndustryInsights
Experience
Immediate Past Chair
Aug 2025 — Present
At the Summer AMA 2025 conference, I concluded my term as Chair of the worlds largest doctoral student community in marketing. For the next 12 months, I will act in an advisory role to the new leadership.
Education
University of South Carolina
Doctor of Philosophy - PhD, Marketing
FH Aachen University of Applied Sciences
Master of Arts (MA), International Business Management - Costumer- and Servicemanagement
2014 — 2016
Université Sorbonne Paris Nord
Économie
2013 — 2013
CBS International Business School
Bachelor of Arts (BA), Industrial Management
2010 — 2013
Junior Business School Gaesdonck
Business Administration
2007 — 2008
Southeast Missouri State University
Master of Business Administration (MBA), General Management
2015 — 2016
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