Julia Testa
SVP, Strategy, Analytics, Media & SEO
- Role
- Senior Vice President, Strategy, Analytics, Paid Media and Seo at Bold Orange
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Julia Testa
Manage and lead a team comprised of strategy, analytics, search and media specialists to discover, develop and refine CX strategies. Extensive experience working with clients to use data to evolve integrated marketing in an omni-channel world. Ability to lead and execute qualitive and quantitative research, segmentation and personas, communication strategies and end-to-end journey development. Experience in multiple industries, including retail, financial services, non-profit, health + wellness, and media/broadcast.Greatly enjoy working with teams to unify creative, analytics, and technology to drive businesses forward.
Experience
Senior Vice President, Strategy, Analytics, Paid Media and Seo
May 2022 — Present · Greensboro, NC, US
Education
University of Wisconsin-Madison
BA, Psychology
1995 — 1999
UMN Carlson School of Management
MBA, Marketing
2003 — 2005
Skills
- Direct Mail
- Retail
- Loyalty Marketing
- Direct Marketing
- Rewards Programs
- Specialty Retail
- Interactive Advertising
- Financial Services
- Crm
- Analytics
- Customer Insight
- Travel
- Brand Management
- Marketing Strategy
- Multi-Channel Marketing
- Digital Strategy
- Mobile Marketing
- Loyalty Programs
- Database Marketing
- Creative Strategy
- Brand Development
- Segmentation
- Customer Relationship Management (Crm)
- Digital Marketing
- Email Marketing
- Customer Acquisition
- Integrated Marketing
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