Julia Rosteck
Senior Manager Loyalty Program @Gebr. Heinemann
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WORK HISTORY
Senior Manager Loyalty Program @Gebr. Heinemann
Hamburg, DE
EDUCATION
eufom Business School
Bachelor of Science - BS, European Business & Psychology
Goldsmiths, University of London
Master of Science - MS, Consumer Behaviour
ABOUT JULIA ROSTECK
I am currently taking strategic responsibility for developing and expanding the international Heinemann x ME loyalty program at Gebrüder Heinemann. My focus is on optimising the customer journey, enhancing member engagement, and driving sustainable business growth through innovative loyalty solutions 🤝.With a background in branding and customer experience, I bring a holistic perspective to loyalty marketing—bridging the gap between brand perception, customer needs, and business impact. I thrive on challenging the status quo, identifying market trends, and implementing best practices to create meaningful connections between brands and customers.Whether it’s stakeholder management, data-driven optimisation, or exploring new expansion opportunities, I am committed to making loyalty programs a key driver of business success.Let’s connect and exchange ideas on loyalty marketing, customer engagement, and brand experience!
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