Julia Rodenas

About Julia Rodenas

Strategic operator with a track record of turning vision into results—aligning executive teams, streamlining operations, and driving cross-functional execution to unlock growth. I bring 9+ years of experience translating strategy into action across GTM, business planning, and organizational transformation in fast-paced, matrixed environments.My expertise spans go-to-market (GTM) strategy and execution, business operations, and commercial growth initiatives. Throughout my career, I’ve worked at the intersection of GTM strategy, execution, and enablement.Core strengths: Strategic Decision-making & Executive Enablement - helping leadership prioritize, structure, and execute high-impact initiatives. GTM Strategy & Execution: Driving GTM processes from strategy definition to execution and enablementProgram Leadership & Transformation: Managing large-scale initiatives, aligning executive stakeholders and ensuring smooth executionBusiness Operations & Growth Execution: Optimizing commercial strategies and scaling processesAs a Commercial Excellence Practice Consultant at Bain & Company, I develop and scale our B2B GTM offerings to transform our clients\' growth capabilities. Previously, at Deloitte Consulting, I helped Technology, Media, and Telecommunication (TMT) clients solve their B2B GTM problems on the ground. I attended Kellogg School of Management for an MBA and MS in Design Innovation, and gained expertise in human-centered design and marketing. During that time, I interned at Amazon as a Product Manager for one of their leading cloud products.I excel at bridging strategy with execution, enabling leadership teams to focus on what matters most, and driving cross-functional alignment to deliver results.

Experience

1. Product Marketing Manager

   Sia Experience

   Jul 2025 — Present · Los Angeles, CA, US

   Privacy Product Marketing at WhatsApp through Sia Experience.

Education

• University of Maryland

  Bachelor of Science (B.S.), Bioengineering and Biomedical Engineering

  2010 — 2014

• Northwestern University - Kellogg School of Management

  MBA + MS Design Innovation

  2018 — 2020

Skills

• Jquery
• Leadership
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Sharepoint
• Training
• Training Delivery
• Research
• User-Centered Design
• Technological Innovation
• Maturity Assessments
• Project Management
• Project Planning
• Basic Html
• Management
• Maturity Models
• User Experience
• Public Speaking
• Innovation Consulting
• Customer Service
• Training & Development
• Web Design
• Javascript
• User Research
• Requirements Analysis
• Sharepoint Designer
• Css
• Microsoft Office