Julia Roberts

Small Business Owner @Virginia Green

Richmond, VA, US

For over five years, I have led a human-centered consulting practice, merging business strategy, UX design, and somatic healing to help new business owners and startups transition from ideation to launch. My work focuses on growth strategies, brand storytelling, and customer insights, enabling clients to build authentic, purpose-driven businesses. Key Consulting Areas: Business Strategy & Growth – Guided 45+ entrepreneurs in launching sustainable businesses, generating $25K per quarter in the first year of my mentorship program. Developed go-to-market strategies, market research frameworks, and brand differentiation plans to position clients for success. UX Research & Customer Insights – Applied somatic research techniques to uncover deep customer behaviors and needs, helping businesses refine their positioning and improve customer experience. Conducted comprehensive market research to identify growth opportunities and audience segments. Brand Strategy & Authentic Storytelling – Developed inclusive, value-driven messaging to help businesses reconnect with their brand purpose. Designed pitch decks, storytelling frameworks, and branded content, ensuring cohesive brand identity across all touchpoints. Design & Creative Strategy – Led visual identity development, creating digital assets, presentations, and content to elevate brand presence and business growth. Ensured creative consistency across marketing materials, websites, and social platforms. Leadership & Team Development – Led human-centered design workshops and business strategy sessions, empowering teams to adopt innovative, user-centric approaches. Mentored 45+ professionals in launching successful ventures. Impact:By combining business strategy, customer insights, and mindful brand development, I have helped entrepreneurs scale their businesses, increase engagement, and build sustainable brands.

Virginia Commonwealth University

Baccalaureate Certificate, Venture Creation

Virginia Commonwealth University: da Vinci Center for Innovation

Undergraduate Certificate in Venture Creation

Embodied Social Justice and Transformative Programs

Certificate in Embodied Social Justice, Embodied Social Justice

Corcoran School of the Arts and Design at The George Washington University

Photojournalism

Virginia Commonwealth University School of the Arts

Bachelor of Fine Arts, Photography