Julia Rivard
Social Media Coordinator | Copywriter | Marketing Communications Coordinator | Digital Marketing Specialist | Driving Brand Growth Through Storytelling
- Role
- Digital Marketing Content Specialist at The Joint Chiropractic
- Location
- Chattanooga, US
- LinkedIn followers
- 500 followers
About Julia Rivard
I am a Digital Marketing Generalist who offers hands-on experience supporting…
Experience
Digital Marketing Content Specialist
Mar 2024 — Present · Scottsdale, AZ, US
As a Digital Content Specialist for a national health brand, I develop high-impact content to improve search visibility and support multi-location marketing efforts that align with brand identity. This was achieved by collaborating cross-functionally to optimize user experience, track performance, and drive engagement.Key Contributions - Generated SEO-optimized blogs and landing pages to improve local search rankings and new patient acquisitions- Developed digital assets across 75+ franchise locations - Integrated keyword strategy and backend SEO in CMS for technical accuracy and discoverability - Collaborated with design and ops teams to generate blogs with measurable ROI - Analyzed content performance to refine and scale high-performing assets
Education
West Forsyth High School
High School Diploma
Georgia Institute of Technology
Certification, Digital Marketing
University of West Georgia
Bachelor's degree, Multi/Interdisciplinary Studies
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