Julia Riedel
Team Lead Marketing Communications @STMicroelectronics
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WORK HISTORY
Team Lead Marketing Communications @STMicroelectronics
Munich, DE
Developed a hierarchically structured EMEA automotive marketing and sustainability communication strategy. Defined communication channels aligned with the customer journey and buyer profiles.Definition of annual marketing and sustainability KPIs, performance monitoring and monthly reporting, evaluation of KPIs and analytics data and identification of improvement opportunities and its adaptationBudget forecasting and controlling of EMEA marketing communications budgetLed interdisciplinary project teams to develop content for automotive communications and sustainability, encompassing technical content and branding
EDUCATION
VIA Universitiy College Denmark
Global Business Engineering
Technical University of Applied Science Regensburg
Bachelor of Arts (B.A.), Business Administration, Major in Marketing
Hochschule München University of Applied Sciences
Master of Science (M.Sc.), Business Administration - Marketing Management
ABOUT JULIA RIEDEL
Creative and forward-thinking marketing expert with a proven track record in defining marketing and communication strategies. Skilled in leading diverse project teams to develop and execute effective communication campaigns.
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