Julia Plagemann
Brand Lead @eBay
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WORK HISTORY
Brand Lead @eBay
Responsible for leading the strategic development and execution of eBay’s brand positioning and marketing campaigns in the German market. This includes:Driving brand relevance and perception across buy- and sell-side audiencesLeading fully integrated 360° campaigns — from creative development to media planning and executionManaging large production budgets, ensuring high-impact creative output and cost-efficiencyCollaborating cross-functionally with category, comms, product, and international brand teams and beyondOverseeing creative and media agencies to ensure consistent brand storytelling across all consumer touchpointsUsing data-driven insights to shape brand strategy and measure impact Ensuring global brand alignment while tailoring initiatives to local market dynamics
EDUCATION
San Diego State University
Undergraduate Record, Entrepreneurship, Product Innovation Management, Advanced Marketing Strategy, Strategic Brand Manage
Berlin School of Economics and Law
Bachelor of Arts (B.A.), Business Administration, Majors: Marketing; Investment & Finances
European-University Viadrina
Master of Science (M.Sc.), International Business Administration, Majors: Management & Marketing
SKILLS
ABOUT JULIA PLAGEMANN
Brand Lead bei eBay
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