Julia Parfenyuk
Digital Copywriter @Okta
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WORK HISTORY
Digital Copywriter @Okta
Work closely with creative and art directors on conceptual ideation, content strategy, copywriting, and execution across digital creative briefs- Work cross-functionally with Brand Strategy, Digital Strategy, Product Marketing, SEO, and Web Production to bring the Auth0 brand to life on digital experiences- Collaborate closely with UX and visual designers in Figma to create innovative designs and experiences- Leverage industry knowledge and maintain a keen understanding of different audience types to craft compelling copy that converts- Help establish and apply the Auth0 voice and tone across all digital work- Apply systems thinking and understand Okta and Auth0 user journeys and personas- Test and iterate when necessary, using analytics and SEO considerations to inform strategies and recommendations
EDUCATION
University of Toronto
Bachelor of Commerce (BCom), Accounting and English
SKILLS
ABOUT JULIA PARFENYUK
A senior content writer who has created compelling and impactful work for global brands. Passionate about well-crafted stories, seamless UX, and connecting with audiences.
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