Julia McGinnis
Head of North America Marketing @Columbia Sportswear Company
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WORK HISTORY
Head of North America Marketing @Columbia Sportswear Company
Portland, OR, US
Lead DTC Retail, Account Marketing and PR teams in the US and Canada.
EDUCATION
Heritage School of Interior Design
Master's degree, Interior Design
Colby College
Bachelor of Arts - BA, English
Columbia University
Master's of International Affairs
SKILLS
ABOUT JULIA MCGINNIS
With more than two decades of leadership experience in brand marketing and consulting, Julia brings a dynamic blend of strategic vision and consumer-focused thinking to every role. As Senior Director and Head of North America Marketing at Columbia Sportswear Company, she leads initiatives that unite product storytelling, brand activations, and retail strategy to drive growth and deepen consumer connections.Her career includes influential leadership roles at Nike, Banana Republic, and Hanna Andersson, where she built high-performing teams and delivered results across account and direct-to-consumer marketing programs. Known for her meticulous approach and cross-functional leadership, Julia thrives at the intersection of creativity and commerce.A passionate advocate for sports, fashion, and design, she channels her love of movement and aesthetics into both her work and personal life. Outside the office, she’s an avid traveler, skier, and hiker who draws inspiration from the outdoors and global culture.
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