Julia McAdam-Sellers
Sr Lead, Market Research & Client Strategy @PatientPoint®
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WORK HISTORY
Sr Lead, Market Research & Client Strategy @PatientPoint®
Lead custom primary research using mixed methods among healthcare providers and patients to support cross-functional teams (Product, Marketing, Creative, CX, etc.) & Client Sales- Act as the Principal Client Strategy & Insights contact for a wide variety of Fortune 100 CPG, OTC, retail pharmacy, med tech companies- Manage a team of 4 senior & junior analysts to design and execute client media campaign measurements and custom research projects, ensuring timely & on-budget delivery- Synthesize diverse data into comprehensive reports and actionable recommendations; present results effectively- Expand the Market Research function by sourcing and onboarding research partners and suppliers, testing new methodologies- Design & build enterprise-wide Customer Experience Management (CXM) platform.
EDUCATION
Northern Kentucky University
M.S., Industrial-Organizational Psychology
Northern Kentucky University
B.S., Summa Cum Laude, Psychology
ABOUT JULIA MCADAM-SELLERS
I am a multi-faceted market research professional with innate curiosity and great passion for human behavior analytics. Whether it’s leading a team or digging into the data myself, solving business problems with research-driven insights that drive strategy and growth is what I love doing! I have 15+ years of primary research experience spanning client-side, vendor-side, and hands-on end-to-end research in Healthcare, OTC/CPG, and Pharmaceutical industries.
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