Julia MacEdo Rodrigues
Customer Analytics Lead @ALSO Group
Signup · Get unlimited contacts
WORK HISTORY
Customer Analytics Lead @ALSO Group
Berlin, DE
Responsible for analytics solutions on Customer Intelligence and CRM Dynamics 365 (Sales, Service & Marketing modules) focused on usage of more than employees in over 30 countries, collaborating with Business Intelligence and Machine Learning teams- Led customer data visualization projects in PowerBI and created customer clustering tools for target list building- Product Owner for Customer Voice survey platform, overseeing NPS and Satisfaction surveys and analysis- Administered Jira for the Service platform team, coordinating users, establishing workflows, and automations- Guided the creation of the Global Marketing Intelligence team, ensuring alignment with strategic goals and enhancing team competencies- Designed and implemented comprehensive training programs and automation of report generation, reducing time spent per report by 66.67% and increasing the number of reports generated weekly by 150%. Achieved an 80% reduction in error rates, significantly improving data accuracy and reliability. Mentored and coached team members, fostering a collaborative environment and promoting professional growth- Managed cross-functional projects with Finance, E-Commerce, Machine Learning, Service, and Logistics to integrate company data and market insights into broader business strategies.
EDUCATION
USP - Universidade de São Paulo
Master of Business Administration - MBA, Data Science and Analytics
Unifesp - Universidade Federal de São Paulo
Bachelor's degree, Relações Internacionais
USP - Universidade de São Paulo
Master of Business Administration (MBA), Marketing
Liceu de Artes e Ofícios de São Paulo
Diploma, Multimedia
SKILLS
ABOUT JULIA MACEDO RODRIGUES
Over a decade of experience in the technology sector and business intelligence in South America, Asia and now Europe. As Customer Analytics Lead, my focus is on propelling customer-centric initiatives forward: This encompasses a diverse range of projects, from CRM solutions to the implementation of Customer Data Platforms.My expertise extends to streamlining daily operations for maximum efficiency. I enjoy refining processes and fostering cross-functional teamwork. My passion for data visualization, coupled with my adeptness in Project Management and Data Analysis, positions me as a conduit between data-driven insights and strategic decision-making.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.