Julia Kralevska

About Julia Kralevska

I\'m a highly-motivated and dedicated marketing professional with a master’s in Marketing from Stockholm Business School and a global perspective gained from studying at the University of Washington. Having lived in more than five countries, I bring a diverse, cross-cultural approach to my work. I specialize in influencer marketing and brand management, crafting compelling narratives that connect brands with audiences. With a knack for project management and driving engagement across digital platforms, I thrive in diverse cross-functional teams to deliver authentic, high-impact results. My work combines creativity, strategy, and a global mindset to build lasting connections and boost brand visibility.

Experience

1. Senior Influencer Marketing Manager at Hily

   Hily Dating App

   Sep 2021 — Present · Stockholm, SE

   Designed and executed a comprehensive influencer marketing strategy, securing partnerships with 250+ influencers (US, UK, AU) and achieving a 75% boost in organic reach and a significant increase in user-generated content (UGC)-Pioneered SparkAds paid campaigns, collaborating with 150+ influencers to drive a 256% surge in outreach metrics from 2022 to 2024, demonstrating consistent growth in audience engagement-Optimized influencer outreach strategies, leveraging platforms like Meta Marketplace and TikTok Creative Marketplace to reduce talent acquisition costs by 50% while scaling campaign performance-Led high-impact brand collaborations in San Diego and Los Angeles, generating over 10 million views across platforms and significantly elevating brand awareness.

Education

• Taras Shevchenko National University of Kyiv - Institute of International Relations

  Bachelor's degree, International Communications

• University of Washington

  Exchange - Arts and Sciences, Marketing

• Stockholm University

  Master's degree, Marketing