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Current company Cto.La
Information Technology and Services · 13 employees · Founded 2009 · Beverly Hills, California, United States
CTO.LA is an AI-first technology consultancy helping apparel brands and AI-native startups prepare for the next evolution of online commerce — where human buyers are increasingly supported by intelligent agents across discovery, comparison, and purchase. As platforms like Google move toward agent-assisted commerce through initiatives such as Universal Commerce Platform, the fundamentals of selling online are shifting. Commerce remains human-first — but brands now need systems that are clear, trustworthy, and actionable for the AI agents that support modern shopping journeys. We partner with ecommerce teams, SaaS platforms, and founders to design and build agent-ready commerce systems. This includes evolving existing stacks like Shopify into storefronts optimized for agent-assisted discovery, as well as building AI orchestration layers that connect product data, pricing, inventory, policies, and intent signals in real time. Our work spans: Commerce AI architecture and agentic storefront readiness Production-grade AI systems for discovery, personalization, and operations Fractional CTO leadership for teams navigating platform shifts or AI-first transitions We don’t just ship features or prototypes. We help teams move from experimentation to durable, future-facing systems — providing architectural clarity, execution leadership, and steady technical direction when the assumptions underlying ecommerce are changing. In parallel, we offer pro bono technical support to a small number of NGOs and mission-driven initiatives, including organizations such as Savimbo and Earthwin. This work is limited in scope and focused on helping these teams build resilient, transparent systems — not as a commercial offering, but as a way to apply our craft responsibly. This is commerce that adapts. Systems designed to serve people — and work seamlessly with the agents that support them. At CTO.LA, we build technology that’s ready for the agentic future of commerce, grounded in exec