Julia Iffert

WORK HISTORY

EDUCATION

ABOUT JULIA IFFERT

We make M&A deliver more: As a specialized consultancy for communication, branding, and marketing, I guide mergers and acquisitions from due diligence to integration. 4 Pillars 1. Communication that minimizes risk 2. Brands that provide direction 3. Marketing that drives growth 4. Marketing organizations that unlock synergies Typical challenges I address: • Stakeholder communication: How do we communicate with customers, employees, and partners? • Brand integration: Whether, when, and how do we merge brands? • Revenue synergies: How do we unlock cross-selling and share-of-wallet potential? • Risk mitigation: How do we prevent customer churn? • Product portfolios: How do we avoid cannibalization effects? • Corporate culture & employer branding: How do we create a shared culture and retain top talent? • Marketing operating model: How do we design efficient processes, teams, and structures without duplication? Who I work with: • Management consultancies looking to expand their M&A portfolio with marketing expertise • Companies and private equity firms that need support with marketing, branding, and communication in M&A How I work: • I lead both strategic and operational work, from strategy development to full implementation. • When needed, I assemble a team of specialists with precisely the right expertise and industry experience. Also: • Newsletter:\"The M&A Compass: Marketing, Branding and Communications\" with practical insights on Substack • Member: DDIM e.V.(German Interim Management Association)