Julia Hager
VP Marketing Germany @JD.COM
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WORK HISTORY
VP Marketing Germany @JD.COM
Dusseldorf, DE
EDUCATION
Grenoble Ecole de Management
2010, International Business
Maastricht University
2011, International Business
ABOUT JULIA HAGER
I am a results-driven Digital Marketing & E-Commerce Executive with 13+ years of international leadership experience across retail, e-commerce, and FMCG. My expertise lies in scaling brands, optimizing customer lifetime value, and leading digital transformation programs that deliver measurable ROI.In senior roles at Amazon, PAYBACK, TAKKT AG, and Knuspr (Rohlik Group), I have:• Led cross-functional teams of up to 50 FTEs across CRM, performance marketing, and e-commerce • Managed multi-market strategies in 18 countries, achieving double-digit revenue growth YoY• Reduced CAC and churn by double digits through data-driven segmentation, AI-powered personalization, and automation• Owned marketing budgets of €30M+ while ensuring sustainable growth and profitability• Implemented MarTech stacks & AI-driven CRM frameworks to elevate customer experience and retention Strengths: Growth marketing, international expansion, KPI-driven leadership, AI/MarTech integration, customer centricity. Industries: E-Commerce | Retail | Loyalty| FMCG | Fashion Leadership Philosophy: Empowering teams to outperform, fostering female leadership, and driving innovation at scale.Let’s connect if you’re exploring growth marketing, customer experience transformation, or e-commerce scaling strategies.
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