Julia Garyfallou Northcraft
Sr Director of Marketing and Sales @Timeless Skin Care
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WORK HISTORY
Sr Director of Marketing and Sales @Timeless Skin Care
Lead all marketing, sales, DTC, Amazon, and retail strategy. Focus on brand positioning, multi-channel growth, lifecycle optimization, and creative strategy.• Oversee brand evolution across packaging, digital assets, and creative direction.• Drive digital performance by enhancing onsite experience, improving conversion flows, and shaping lifecycle marketing programs.• Lead category expansion across mass and drug retail, supporting national launches with integrated GTM planning.• Build cross-functional systems and processes that improve alignment, efficiency, and execution.• Direct creative, retention, influencer, and CX teams to deliver cohesive brand storytelling across channels.
EDUCATION
California State University, Long Beach
Bachelor of Business Administration with emphasis in Marketing, Marketing
ABOUT JULIA GARYFALLOU NORTHCRAFT
I’m a marketing and growth leader who builds brands people care about. My experience spans DTC, retail (mass and luxury), Amazon, and global distribution, and I’ve spent my career where strategy, storytelling, and execution meet.I\'m in my element when things are complex - refining brand positioning, shaping consumer-first strategies, and creating the structure teams need to move fast and execute well. Whether it’s a rebrand, a national retail expansion, or new lifecycle and CRO initiatives, I bring a structured yet creative approach that keeps the consumer at the center.I\'ve led brand evolutions, expanded into national retail, optimized the digital engine that drives acquisition and retention, and developed marketing systems that support long-term growth. My work blends creative thinking, consumer psychology, and operational discipline, focused on what matters to the consumer and what drives the business.What I focus on- Creative strategy & brand positioning- Multi-channel growth (DTC, retail, Amazon, global)- Lifecycle marketing, retention & consumer experience- CRO + onsite experience optimization- Building high-performing teams and clear processes- Insight-driven decision makingI believe the strongest brands are the ones people instantly recognize, trust, and return to - built through clarity, consistency and a deep understanding of the consumer.DTC Growth | Retail Expansion | CRO | Lifecycle Marketing | Creative Strategy
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