Julia G K.
Brand copywriter & creative director | Freelance journalist
- Role
- Brand Copywriter at Huel
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Julia G K.
Writer and creative lead based in New York. I help turn bold ideas into stories that…
Experience
Brand Copywriter
Jun 2024 — Present
I help define how Huel shows up globally, owning brand voice and leading US messaging, tone, and copy. I drive omnichannel campaigns spanning CTV, retail, product, paid ads, social, etc—blending storytelling with performance to grow awareness and deliver results.Highlights- Lead global brand voice; define US tone across platforms- Craft copy for OOH, paid social, influencer, email, packaging, and web experiences across global markets- Script high-performing CTV spots and digital campaigns- Drive copy for retail campaigns and partnerships- Editorially manage The Digest, Huel’s global newsletter; contribute to social content strategy- Build messaging frameworks for regulated topics (sustainability, health & wellness), ensuring ASA, FDA, and FTC compliance- Collaborate with creative, media, product, leadership, and agency teams to align strategy and execution- Ensure narrative consistency across all creative assetsImpact: Campaigns have outperformed benchmarks, driving significant gains in brand awareness, engagement, and revenue.
Education
NYU School of Professional Studies
Summer Publishing Institute
University of Central Arkansas
Double Bachelor of Arts (B.A.)
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