Julia Engel-Peters
Business Unit Lead @celebrate company
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WORK HISTORY
Business Unit Lead @celebrate company
Munich, DE
Celebrate Company is the European E-commerce leader for personalised paper products Brands: Rosemood, Kartenmacherei and Faireparterie- Strategic direction of Celebrate‘s multi-brand stationery business in an international market enviroment- Establishment of long-term objectives & annual roadmaps in accordance with growth cases and market evolution- Leadership of a cross-functional unit of 45+ employees, divided into Portfolio, Marketing, Design and Tech teams- Operational planning & steering of seasonal collections for customised occasion and annoucement cards, such as wedding stationery, birth annoucements and seasonal greetings- Strategic direction of performance-focused Marketing initiatives linked to Cards categories through SEA, Paid Social, Influencer, Partnership & CRM channels- Priorisation and topic-related direction of digital product development related to the Cards user journey- Set up the unit, establishing objectives, operations and communication strategies for a high-performing business division
EDUCATION
XLRI Jamshedpur
2nd year MBA programme, Business Management
Lycée Georges de la Tour, Metz
2-year preparation class for French Business Schools
Emlyon Business School
Master of Science in Management, International Management
Deutsch-Französisches Gymnasium Saarbrücken
German Abitur and French Baccalauréat, Focus: German, French, Mathematics, Chemistry, Biology, English, Spanish
SKILLS
ABOUT JULIA ENGEL-PETERS
International Marketing and Business professional with 15+ years of experience across the luxury, lifestyle and digital sectors. I’ve built and led multi-brand strategies in global corporations, scale-ups and as the founder of my own company, combining creative vision with commercial acumen. With strong leadership experience across cross-functional teams, I’ve driven business growth, scaled operations, and launched impactful campaigns across European markets. Passionate about shaping meaningful consumer experiences.
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