Julia Dageförde

Head of Group Customer Engagement @BAWAG Group

Hamburg, DE
MOBILE NUMBERS
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WORK HISTORY

Sep 2025 — Present

Head of Group Customer Engagement @BAWAG Group

Hamburg, DE

Driving our group customer engagement activities across markets (leading teams across DE / AT / NL) to accelerate core KPIs such as digital activity, transactions and cross sell

EDUCATION

2008 — 2012

NEOMA Business School

Bachelor of Science (B.Sc.), International Management

2008 — 2012

ESB Reutlingen

Bachelor of Science (BSc), International Management

SKILLS

International BusinessProduct ManagementMicrosoft OfficeStrategyRecruitingGermanMarket AnalysisBusiness StrategyMarket ResearchMarketingManagementMarketing StrategyMicrosoft ExcelEnglishCustomer MarketingManagement ConsultingBusiness DevelopmentProject ManagementBias for ActionCategory ManagementFrenchMarketing Communications

ABOUT JULIA DAGEFÖRDE

Experienced Customer Engagement Director to enable growth and improve the Consumer Engagement across industries (Consumer Goods / Financial Services). Enabled significant transformation of a previously „non existing“ team to drive Customer Engagement as major topic at Barclays, whilst creating a high performing and highly motivated team culture! Previously worked as Senior Project Manager at McKinsey, where spikes of “getting things done” in a sustainable fashion for clients and teams was core and Center, to not create paper decks but drive and enable change.

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Julia Dageförde — Head of Group Customer Engagement at BAWAG Group in Hamburg, DE | Unifers