Julia Burden

Area Sales Manager @Hospitality America

Columbia, SC, US

Managed complex sales efforts for two downtown properties - Hilton Columbia Center and Hampton Inn Downtown Historic - specializing in the association and nonprofit market segments. Negotiated contracts, rates, and concessions to maximize revenue and occupancy. Maintained and expanded relationships with existing association and nonprofit accounts to generate repeat business and long term partnerships. Conducted proactive prospecting and outreach to secure new accounts within targeted market segments. Managed a diverse portfolio of versatile accounts, adapting sales strategies to meet varying organizational and budgetary needs.