Julia Asprey

About Julia Asprey

I am a director within the Business Value Services team at Salesforce, where I focus on value selling and deal strategy—helping customers unlock the full potential of their Salesforce investments. I specialize in creating compelling business cases and value narratives that align our solutions to customer objectives, working directly with C-suite stakeholders to drive strategic outcomes. My experience includes leading proposals in the $5M–$15M range, advising on negotiation and pricing enablement, and facilitating customer facing business value workshops that shape executive vision into measurable results.With a focus spanning Salesforce’s entire product suite—including Data and AI—I bring a holistic approach to aligning technology with business transformation. Prior to Salesforce, I began my career in Sales & Trading before moving into Strategy Consulting, which enabled me to develop strong analytical and problem-solving skills, as well as deep relationship-building expertise. I’ve successfully led project teams of 3–5 on high-impact engagements, balancing strategic insight with hands-on delivery.Outside of work, I’m passionate about contributing to community projects, volunteering, coaching and mentoring colleagues, and spending time outdoors.Specialties: Deal strategy, business case development, proposal development, project management, Excel modeling, Sales strategy, Financial Services.

Experience

1. Director, Business Operations and Strategy for Engineering United Agentforce Platform

   Salesforce

   Feb 2026 — Present · New York, NY, US

   As part of the Engineering COO Office, I drive the strategy and successful operation of Salesforce\'s $40Bn technology platform. I lead the COO strategy for how we partner with our largest customers to ensure our AI innovations are delivering tangible business value. I support our customers in their AI transformation by sharing Salesforce\'s agentic journey as Customer Zero.

Education

• University of Nottingham

  BA (Hons), Economics with French

  2005 — 2009

• Université Paul Valéry, Montpellier III, France

  Certificat Universitaire D’Études Françaises 2ème Degré, French Language and Literature

  2004 — 2005

Skills

• Business Strategy
• Change Management
• Fx Trading
• Business Analysis
• Regulatory Reporting
• International Economics
• Equities
• Investments
• Entrepreneurship
• Fixed Income
• Electronic Trading
• Financial Modeling
• Research
• Management
• Management Consulting
• Derivatives
• Financial Analysis
• Strategic Planning
• Risk Management
• Foreign Exchange Management
• Financial Regulation
• Asset Management
• Economics
• Organizational Leadership
• Financial Markets
• Trading
• Capital Markets
• Financial Services
• English
• French
• Microsoft Excel
• Strategy
• Project Management
• Options