Julie Campbell

About Julie Campbell

Lead Product Manager who brings both strategic vision and hands-on execution to multi-product portfolios. I currently lead product strategy for three SaaS platforms at Alatus Solutions, managing everything from roadmap development to team coordination to customer-driven innovation.My approach: deeply understand the customer, build what actually matters, ship iteratively, and measure what moves the needle. I\'ve built AI tools that users actually adopt, streamlined operations that save real money, and created product experiences that drive retention and revenue.What I bring:Leading product strategy across multiple platforms with different user bases and business modelsBuilding and managing cross-functional teams to deliver on aggressive timelinesTranslating messy market signals into clear product roadmapsCreating AI-powered features that solve real problems, not just check boxesConducting deep user research that uncovers what customers actually needManaging up and across to align stakeholders and drive decisionsI combine an entrepreneurial background (owned and scaled a service business for 9 years) with technical product chops and an MBA. This means I think like an owner, build like a PM, and advocate for users like they\'re my own customers.Whether I\'m prioritizing features, resolving team blockers, or presenting to leadership, my focus is always on delivering measurable value and sustainable growth.

Experience

1. Lead Product Manager

   Alatus Solutions

   Jan 2026 — Present · Portland, OR, US

   Leading product strategy and execution across three SaaS platforms: Dental Post, illumitrac Dental Membership Software, and Amplify360 Data Products. I manage the full product lifecycle, direct project management, and drive cross-functional alignment to deliver features that increase revenue and customer satisfaction.What I do:Own product vision and roadmap for three distinct platforms serving different market segmentsManage a project manager who handles sprint execution and team coordinationLead discovery through user interviews, competitive analysis, and market research (conducted 30+ dental office interviews)Prioritize features across multiple backlogs based on business impact and user valueDrive the go-to-market strategy with sales and marketing teams for product launchesBuilt and deployed an AI-powered Training Hub and Growth Assistant that increased user engagementDefine and track KPIs, including velocity, retention, adoption, and revenue impactPresent product strategy and results to executive leadershipI bring a unique combination of technical understanding, business ownership experience, and deep empathy for users. This allows me to build products that are both innovative and grounded in real customer needs.Skills: Product Strategy · Product Roadmapping · User Research · Cross-functional Leadership · AI Product Development · People Management · Stakeholder Management · Agile Methodologies

Education

• Savannah School of Massage Therapy

  Certificate in Massage Therapy, Deep Tissue, Swedish and Trigger Point Massage

  2007 — 2008

• George Fox University

  Master of Business Administration (MBA), Business Administration and Management

  2016 — 2017

• The Evergreen State College

  BA, Psychology, Performance Art, Multicultural Ed.

  2002 — 2005

Skills

• Creative Problem Solving
• Stress Management
• Swedish
• Business
• Therapeutic Massage
• Consulting
• Management
• Team Building
• Healing
• Acupuncture
• Marketing Strategy
• Financial Planning
• Relaxation Techniques
• Communication
• Therapists
• Reflexology
• Leadership
• Account Management
• Problem Solving
• Writing
• Business Planning
• Email Marketing
• Customer Service
• Stress
• Small Business Development
• Online Marketing
• Business Strategy
• Trigger Point Therapy
• Social Media Marketing
• Wellness
• Project Management
• Back Pain
• Strategy
• Marketing
• New Business Development
• Public Speaking
• Customer Relationship Management (Crm)
• Deep Tissue Massage
• Strategic Planning
• Business Management