Juie Divecha

About Juie Divecha

At the age of 10, when I was lost in fictional worlds, a thought struck me - what if I could also create such magical worlds for readers? While my peers were coming up with new aspirations every day, I had my heart set - I wanted to become a writer. Why limit yourself to one role when a writer can live through so many?So I began my journey as a Copywriter. While it was an interesting start to my career in writing, it wasn\'t nearly enough. A year later, I switched to publishing. I came across an opportunity at Quadrum, where I got to truly expand my writing skills. I worked on different kinds of children\'s content - readers, encyclopedias, supplementary education, pre-primary education, activity books, games and more - for clients in India, US, UK, Singapore and Nigeria. I also continued to dabble in copywriting and marketing for Indian clients during this time. After seven years in publishing, rising from a junior writer to leading the supplementary education team, I expanded my horizons in the digital domain. I moved to Interactive Avenues, where I worked as senior content writer on marketing campaigns for brands like IDFC Bank, Lavie, American Tourister and more. A two-year stint here made me miss education, and that\'s when I came across Mentoria.I joined Mentoria in 2018 as a senior content writer, where I was editing career articles and contributing to the Mentoria blog. My passion for the purpose (guiding people towards the right careers) ensured that I was looking into all aspects of content at Mentoria, from website content to marketing. Within three months, I was promoted to Head of Content, and two years later, promoted to co-founder. I began looking into operations, building processes for customer delight. I began overseeing product and marketing for the brand, while ensuring I was still managing content.It has been nearly 7 years at Mentoria, and 16 years of my professional journey. My purpose is to make education fun for everyone and a tool to discover their future worlds. Education doesn\'t have to be boring, there\'s so much scope for creativity if we steer away from rote-learning. Everyone learns differently, and the more we personalise education to their learning styles while bringing in an element of fun, the more we\'re likely to truly educate the nation\'s youth and give them an opportunity to soar in fields they will enjoy and excel at. My life\'s mission is to ensure that everyone enjoys their professional life just as much as I\'ve enjoyed mine. Because when you love what you do, work doesn\'t feel like a mundane chore to you.

Experience

1. Co-founder

   Mentoria

   Sep 2020 — Present · Mumbai, IN

Education

• Sophia College, Mumbai

  BMM, Advertising

  2006 — 2008

Skills

• Editing
• Editorial
• Corporate Communications
• Marketing Copy
• Content Writing
• Brand Development
• Web Content
• Web Content Management
• Books
• Social Media
• Creative Writing
• Advertising
• Magazines
• Marketing Communications
• Content Strategy
• Content Development
• Publishing
• Copywriting
• Education
• Content Production
• Ap Style Writing
• Ap Style
• Copy Editing
• Content Management