Juhi Chanana

About Juhi Chanana

Experienced project management professional with over 8 years of cross-functional expertise in leading digital transformation initiatives, campaign delivery, and client engagement across pharma and healthcare sectors. Proven ability to manage end-to-end project lifecycles - from onboarding to execution - while driving efficiency, compliance, and stakeholder alignment. At THB, I led complex omni-channel campaigns using marketing automation platforms and data-driven strategies. Skilled in Agile methodologies and certified in Project Management, I’ve successfully coordinated between product, tech, and design teams to ensure smooth execution and client satisfaction. Here’s what I bring to the table: End-to-end project ownership across multiple large-scale campaigns. Improved campaign performance by 35% via strategic A/B testing and optimization. Expert in managing multi-step email journeys, using Journey Builder and Audience Builder. Skilled in aligning cross-functional teams (Marketing, IT, Product) to execute agile delivery.

Experience

1. Team Leader - Delivery Pharma

   Thb

   Mar 2023 — Present · Gurugram, IN

   As a planning and coordination role in THB, my responsibilities involve designing, executing, and evaluating digital campaigns targeted towards healthcare professionals to enhance outreach and engagement. The primary focus is on tailoring the campaigns to align with the preferences, behaviors, and digital dexterity of HCPs- Campaign Planning: Developing a strategic approach to engage HCPs through digital channels - identifying campaign objectives, defining target audience segments, and determining the appropriate digital channels and tactics to reach them effectively- Audience Analysis: Conducting in-depth research and analysis to understand HCP preferences, behavior patterns, and digital dexterity- Campaign Execution: Working closely with cross-functional teams to execute the campaigns involves coordinating the creation of campaign assets, managing timelines, and ensuring seamless implementation across digital platforms- Personalization and Segmentation: Leveraging the insights gained from audience analysis and segmenting the HCP audience based on their preferences and behaviors. This allows for the creation of tailored content and messaging that appeals to specific segments, improving engagement rates- Digital Channel Management: Overseeing the selection and management of digital channels, such as email, SMS and WhatsApp marketing. The role involves optimizing these channels to deliver targeted campaigns, ensuring HCPs receive the right messages through their preferred communication channels- Performance Tracking and Analytics: Monitoring and analyzing campaign performance to assess the effectiveness of campaigns, identify areas for improvement- Stakeholder Collaboration: Collaboration with internal stakeholders, such as medical team, project management etc. to ensure the campaigns support overall HCP engagement strategies.

Education

• EM Normandie Business School

  Graduate Summer Programme, International Business, Cross cultural management, Business Negotiations Skills

• Guru Gobind Singh Indraprastha University

  Bachelor of Business Administration - BBA, Business Administration, Management and Operations

• ESSCA

  Budapest Summer Program, Post modern marketing, Country Profiling, Business Simulation, International Logistics

• ITM Group of Institutions

  Postgraduate Degree, International Business

• Coursera

  Google Project Management Certification, Project Management

• St. Paul's School, New Delhi

  School, Business/Commerce, General

  2010 — 2013