Juha Jaervinen
Executive Vice President & Chief Commercial Officer @Virgin Atlantic
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WORK HISTORY
Executive Vice President & Chief Commercial Officer @Virgin Atlantic
London, GB
Executive Board member and head of Virgin Atlantic Commercial directorate, with responsibility for Group Total Revenue with teams covering Network planning, Joint Venture with Delta and Air France-KLM, Partnerships, Global Sales, Revenue Management & Pricing, Ecommerce, Ancillary business, Distribution and Virgin Atlantic Holidays and Virgin Atlantic Cargo business units. Make Virgin Atlantic the most loved travel company, sustainably profitable, and Britain’s flag carrier of choice! Annual group revenue £3.3 billion in 2024Member of North Atlantic Joint Venture leadership team for Delta, Air France-KLM and Virgin Atlantic, and executive board member of SkyTeam global arline alliance#thinkred #beamazing #makefriends
EDUCATION
Nylands Brigade
Military service Finland
London Metropolitan University
BA Honours, Business studies and tourism / transport services management
Vammalan lukio
Senior High School Finland
Universität für Weiterbildung Krems
MBA, Business Studies and Aviation
ABOUT JUHA JAERVINEN
Passionate travel and aviation industry leader, dual Finnish–British citizen and 27+ years experience in leading growth across global aviation, travel, consumer and logistics sectors. Based in London, I thrive on bold innovation, strategic ambition, empowered team work and inclusive leadership that unlocks performance. I have delivered major turnarounds, scaled businesses across Europe, North Atlantic and Asia, and shaped strategy across revenue and distribution, network planning, alliances and JV partnerships, brand and marketing, loyalty, contact centre, cargo and airport operations. Excited about the future of travel, hospitality and customer experience, I build high-performing teams and create value for customers, employees and shareholders in fast-moving, competitive markets.
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