Judy Giannetto
Content Strategy & Experience Design
- Role
- Content Designer at Expedia Group
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Judy Giannetto
DESIGN High-level content strategy, UX concept development and evolution, AI…
Experience
Content Designer
Nov 2020 — Present · Chicago, IL, US
E2E content design and experience strategy, including trip inspiration, shopping, and planning; in-brand and cross-brand x-sell and attach; curated, pre-bundled, and dynamic packages; and AI integrations.Identifying and leveraging untapped avenues into multi-item trip shopping to empower a holistic vision of the user experience.Developing comprehensive messaging frameworks, including foundational research, best practices, TOV and empathy strategies, personalization, and contextual use cases.Research analysis, user scenario building, storyboarding, and traveler persona development to underscore experience-led, human-centered content strategies. Close collaboration with XD, Product, Legal, Research, and Engineering teams to define scope and develop envelope-pushing prototypes, North Star visions, and MVPs.Partnering with Research for lab, Adaptex, and A/B test planning, question development, and research analysis/synthesis.Content auditing, storyboarding, workshopping, cross-functional workstream syntheses, and competitive/comparative analyses to elevate user experiences, find “sweet spot” market differentiators, and develop powerful value propositions.Developing content guidelines and best practices for organization-wide adoption, including legal requirements and localization variances.Onboarding and mentoring content design teams; leading content critiques and project reviews.
Education
The University of Kansas
BA, Art History, English Literature, Theater & Film, awarded with Distinction
University of Exeter
American & Commonwealth Arts
Skills
- Copy Editing
- Marketing
- Nonprofits
- Fact-Checking
- Content Management
- Layout
- Feature Articles
- Corporate Communications
- Content Writing
- Brand Development
- Public Relations
- Proofreading
- Publishing
- Event Planning
- Content Strategy
- Creative Direction
- Press Releases
- Digital Media
- Art Direction
- Ghostwriting
- Strategic Communications
- Newsletters
- Freelance Writing
- Creative Writing
- Editing
- Integrated Marketing
- Copywriting
- Web Design
- Journalism
- Social Media
- Content Development
- Web Content Management
- Published Author
- Editorial
- Quarkxpress
- Web Content
- Storytelling
- Advertising
- Lifestyle
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