Judy Ash

About Judy Ash

Accomplished Digital, Demand Marketing Executive noted for ability to start up new operations, transform traditional approaches and functions, and lead strategic enterprise-wide initiatives that deliver revenue growth. Ability to define strategy and translate it into multi-year positioning and branding plans, product roadmaps, communications programs, and go-to-market strategies. Proven track record, building high-performance teams with a bias toward action & results. Recognized as an industry thought leader in marketing operations and demand center practices. A diverse business background that includes Sales, Digital, M&A, Merger integration, Quotes to Cash Operations, and Alliance management. Career Highlights—Led Enphase global launch of the Enphase Energy Management System, announced at SPI 2014. Redefined company vision, solution messaging and product positioning. Engaged broad base of media outlets, resulting in significant earned media pick up and over 161m impressions, worldwide. —Developed segment-focused, targeted customer program driving growth in target accounts by 3% yr1, a 50% increase over historical 3 year average, resulting in $150m incremental annual revenue its first year on an investment of $3m—Led the integration of HP Services marketing function through HP-Compaq merger, partnering with McKinsey and executive leaders in the delivery of a new business strategy, competitive analyses, and GTM plans.SPECIALTIES: Integrated Marketing | Operations | Demand Generation | Field Enablement

Experience

1. VP, Digital Cx Marketing

   SiTime

   Feb 2022 — Present · Santa Clara, CA, US

   Time. In a connected world, every device on the planet requires precision timing to operate reliably, and accurately to deliver the performance people expect. At SiTime, the Precision Timing company, we are a team of passionate and persistent innovators who are transforming the timing industry with revolutionary technologies. Together, we solve the most difficult timing challenges to enable 5G, infrastructure, mobile, IoT, industrial, aerospace-defense, and automotive products of the future. SiTime delivers the heartbeat of electronics.

Education

• Northwestern University - Kellogg School of Management

  Executive Program, Mergers & Acquisitions and Executive Alliances

  2000 — 2000

• Northwestern University - Kellogg School of Management

  Executive Scholar, Women's Senior Leadership Program

  2012 — 2013

• NYU Stern School of Business

  Executive Program, M&A Financials

  2000 — 2000

• Online Marketing Institute

  Certification, Online Marketing & Content Marketing Practices

  2011 — 2011

• Santa Clara University

  Bachelor of Science (B.S.), Marketing & Finance

  1979 — 1983

• Harvard Business School

  Executive Program, Program on Negotiation

  2000 — 2000

• Northwestern University - Kellogg School of Management

  Exec Education

Skills

• Cross-Functional Team Leadership
• Women Leaders
• Marketing Strategy
• Mergers
• Business Alliances
• Salesforce.com
• Sales Enablement
• Saas
• Demand Generation
• Interactive Marketing
• Aprimo
• Change Management
• Strategy
• B2b Marketing
• Merger Integration
• Online Marketing
• Eloqua
• Market Research
• Mergers & Acquisitions
• Mergers
• Competitive Analysis
• Start-Ups
• Business Development
• M&a Experience
• Marketing Information Systems
• Customer Insight
• Marketing Automation
• Budgets
• Lead Generation
• Content Marketing
• Business Planning
• Account Based Marketing
• Management
• Marketing Operations
• Integrated Marketing
• Strategic Planning
• Program Management
• Enterprise Software
• Thought Leadership
• Leadership