Judy Cacciola

About Judy Cacciola

Marketing strategist and researcher with deep experience in all phases of strategic…

Experience

1. Co-founder

   Shrinkwrap

   Jan 2007 — Present · NY, US

   SHRINKWRAP® is a brand strategy and qualitative research consultancy with a mission of enabling communication strategies for behavior change. Our work focuses on revealing the underlying constructs that guide consumers\' behavior and identifying the motivators that can lead to behavior change. We utilize qualitative research methods laser focused on this objective. We work closely with our clients in identifying the intersection of their brand and their target\'s motivations. Our deliverable is a roadmap for an effective communication strategy that facilitates movement toward your brand.Examples of work include:•For Johnson & Johnson/Janssen, interrogated psychiatrists to identify barriers to adoption of injectable medication for psychotic patients and developed communication strategy to that audience.• Designed and conducted research study with diabetic care nurses and endocrinologists to understand approaches to help type-1 diabetic patients better manage their disease. • Designed and conducted workshop with hemophiliac teens and their parents to better understand disease management and resultant familial stresses.• For GSK new smoking cessation product, identified previously unrecognized smoker target and developed a behavior-based communication strategy resulting in significant uptake of the new brand in European markets.•Worked with Toyota U.S. Corporate to develop the company’s philanthropy strategy including qualitative examination of core constituents and leading co-creation workshops with Toyota corporate leaders.• For GSK, developed and conducted research studies in US/Europe among men to examine weight loss behaviors, identifying belief constructs and triggers for changing behaviors• For Johnson & Johnson/Janssen, designed, moderated research program among bipolar patients and their caregivers or family member to better understand management of the disease and uncover belief constructs and barriers to medication use

Education

• Columbia University - Columbia Business School

  MBA

• Muhlenberg College

  BS

Skills

• Marketing
• Mobile Marketing
• Corporate Branding
• Strategy
• Marketing Management
• Brand Development
• Segmentation
• Marketing Research
• Market Research
• Interactive Marketing
• Integrated Marketing
• Strategic Planning
• Brand Architecture
• Positioning
• Customer Insight
• Brand Management
• Consumer Behaviour
• Marketing Strategy
• Competitive Analysis
• Creative Direction
• Online Advertising
• Creative Strategy
• Advertising
• Direct Marketing