Judith S.

About Judith S.

As Senior Retail Marketing Coordinator at Rare Beauty, I lead Rewards Bazaar, Sephora Favorite Kits, GWPs, PDP assets for our international markets, and secondary product placements. I also support omni sampling programs and global gondola assortments. My market focuses are Sephora US, Kohls, Sephora EME, Sephora SEAPAC, SNK and Ulta. I graduated from UCLA with a Bachelor\'s degree in Communication Studies and Political Science, where I developed my passion for storytelling and branding. I also completed the Media, Entertainment, & Sports Summer Institute Program at UCLA Anderson School of Management, where I learned about the impact of trends and how they lead strategies in the industry. Previously, I worked as a Marketing Assistant at Champion City, where I grew client social media following by over 176%, analyzed metrics to optimize engagement, and developed the production of events for various partners. I have strong skills in social media marketing, brand awareness, and digital marketing, and I love being able to translate a brand\'s spirit through the content I create, finding new creative strategies to build the brand, and build genuine relationships with customers.In my free time, I love to travel and explore new towns. I also enjoy junk journaling, which has been a way to capture moments in time and an outlet to express my creativity in a way that’s personal to me! Key Words: Email Marketing, Market Research, Copywriting, Data Analysis, Brand Development, Digital Media, Sales, Retail Sales, Budgeting, Business Planning, Content Planning

Experience

1. Sr Retail Marketing Coordinator

   Rare Beauty

   Mar 2024 — Present · Los Angeles, CA, US

   Lead Sephora Favorites Kit program strategy and execution, including program pitches, co-op planning, NPF submissions, and finance/ops feasibility; ensuring alignment with retailer expectations and brand objectives• Maintain global assortment documentation for gondola and linear fixtures.• Analyze product/shelf productivity and advise on potential discos required • Manage secondary visual merchandising placements across SEAPAC and North America, driving over 40+ Wrike briefs for high-impact A+ launches • Work alongside VP of Retail Marketing to coordinate retailer sampling programs and track PO placement for EOY sampling budgeting • Oversee execution of global GWP and qualifiers programs in alignment with international strategy • Manage international PDP asset creation and delivery, ensuring retailer-specific requirements are met and content is optimized for e-commerce performance • Coordinate global CRM asset development, working closely with Brand Marketing to align on copy and creative for emails, banners, app cards, and additional retailer placements• Oversee product registration workflows for North America and global markets • Coordinate with Product Development to secure and manage newness comps, ensuring timely availability for marketing exposures, secondary in store placements, and forecasting • Lead and support additional global marketing initiatives, including Bazaar Rewards, Cast Challenges, competitive analysis, and pricing audits• Implement internal systems to streamline tracking of GWPs, NPFs, sampling programs, and VM briefs to ensure clear communication among internal teams • Oversee Summer Intern hiring and training development throughout the program • Support regional account managers with new market distribution including ULTA Beauty

Education

• UCLA

  Bachelor's degree, Communication Studies and Political Science

  2017 — 2021

• UCLA Anderson School of Management

  Media, Entertainment, & Sports Summer Institute Program

  2020 — 2020