Judith McKay
Chief Client and Innovation Officer @McCarthy Tétrault
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WORK HISTORY
Chief Client and Innovation Officer @McCarthy Tétrault
Toronto, ON, CA
Leads a diverse portfolio, managing the client service delivery, marketing, communications, branding, public relations, business development and research functions of the firm. • Develops the strategy and methodology for catalyzing business development and growth in key market segments nationally. • Leads marketing campaigns and go-to-market strategies to pursue targets and support growth in key and emerging markets.• Develops the firm’s highly successful GC programming, including its Annual General Counsel Summit (now in its fourth year). •Creates ground-breaking programming to advance women lawyers in the profession in collaboration with Women General Counsel Canada.•Initiates numerous engaging thought leadership programs featuring prominent experts across Canada and globally.• Founded, from conception to reality, the firm’s very successful MT>Align division, which provides clients with access to top-tier independent contract lawyers to support their short-term or temporary legal needs.• Evolves the firm’s digital market strategy to combine technology and market intelligence to provide a 360-degree view of the firm’s clients.• Advances the firm’s Priority Client program to increase client retention, permeate Equity, Diversity & Inclusion values across important client teams, and identify growth opportunities with a focus on deepening client relationships.• Created the firm’s Client Experience Excellence program with the goal of taking the firm’s already outstanding client service to best in class.• Frequent speaker at conferences and seminars focused on innovation, digital marketing and client relationship-building in the legal industry.
EDUCATION
University of Toronto
Bachelor of Laws (LLB)
McMaster University
Bachelor of Engineering (BEng)-Chemical
ABOUT JUDITH MCKAY
As Chief Client & Innovation Officer at McCarthy Tétrault, I strategically connect the business community, market opportunities and McCarthy Tétrault lawyers. I bring business acumen and innovative ideas to enhance client relationships, law firm branding, market reputation and growth based on my unique experiences as a legal marketing executive, a global general counsel and a corporate/commercial & intellectual property lawyer. My competencies include: •Building and deepening client relationships •Law firm marketing, business development and client service strategy •Strategy execution and change management •Building empowered teams through coaching & developing business and legal professionals •Creating a culture of continuous learning, feedback & improvement •Managing by project and process to enable strategy execution and achieve strong results
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