Judith Tobey

About Judith Tobey

I have extensive marketing and advertising project management experience. • From concept to completion, I manage and organize projects and campaigns within the budget with on-time delivery. • Implement and streamline processes and project management software to improve communication, efficiencies, and workflow. • Analyze qualitative and quantitative data, performance results, trends, and other contributing factors to identify future sources of growth. • Laser-focused on the customer experience, product positioning, and brand consistency to ensure an integrated customer journey, increase engagement, reach company goals, and identify ways to separate from the competition. • Team building and leadership to motivate and mentor team members. • I possess an analytical, entrepreneurial, and competitive mindset for company success and growth. • I have a positive can-do attitude with a collaborative, solution-based team approach. • Overall, I am a highly organized, self-motivated, dedicated team player and leader. I am a true believer that “Continuous Improvement” is the key to growth and success.

Experience

1. Marketing Project and Promotional Campaign Manager

   Petmeds

   Sep 2022 — Present · Delray Beach, FL, US

   Strategize with cross-functional teams on planning promotions, content, and creative • Efficiently and effectively manage multiple marketing projects and campaigns end-to-end utilizing Jira and Basecamp • Develop detailed project plans, outline tasks and milestones, provide resources, Identify project risks, follow up, and communicate progress to team members • Track promo campaign key performance indicators, and analyze data, to identify new opportunities and areas for improvement • Implement and document processes and procedures and foster and support a collaborative work environment • Assist in the development and approval process of company press releases. Work within vendor portals and Salesforce backend to post press releases on-site

Education

• Florida Atlantic University

  Certificate, Trade Show, Meeting & Event Planning

  2015 — 2015

• Center for the Meda Arts

  Certificate, Television Broadcasting and Video Production

• Parsons School of Design

  Associates Degree, Advertising and Graphic Design