Judith Passingham
Chair Esomar Professional Standards Cte and Chair of Disciplinary Sub Cte @Esomar
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WORK HISTORY
Chair Esomar Professional Standards Cte and Chair of Disciplinary Sub Cte @Esomar
Responsible for leadership of ESOMAR\'s Professional Standards Committee, which over sees the ICC/ESOMAR code, and for the production and maintenance of ESOMAR\'s codes, guidelines and protocols, working in partnership with volunteers from the industry. Responsible for leadership of ESOMAR\'s Disciplinary Sub Committee.Achievements in role - publication of new guidance on Primary Data Collection, Secondary Data Collection, Duty of Care (ESOMAR & GRBN)-update of online guidance/drafting team member ‘37 questions to help buyers of online samples’-launch of a new initiative to provide global best practice in describing demographics (co chair of working group)- launch of new initiative designed to ensure confidence in sample (GDQ) in partnership between ESOMAR and industry associations - launch of ESOMAR 20 AI questions
EDUCATION
University of Essex
BA Hons, Literature
ABOUT JUDITH PASSINGHAM
Experienced Market Researcher and CEO with tangible track record in new business development, service development, global implementation and business rationalisation/restructuring and research operations. Ability to lead significant, complex projects to a concrete outcome. Experience of managing large and geographically diverse teams. Practical. A passion for helping people grow and thrive. Good communication skills. Ten years volunteer experience of working with charities to help them define their objectives and organise for practical implementation. Specialties: Continuous Research, Consumer based Custom Research, Panels, Operations
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