Judith Murphy

WORK HISTORY

EDUCATION

SKILLS

ABOUT JUDITH MURPHY

I bring over 20 years of sales, marketing and communications experience from several sectors, including education and publishing on a global scale while working at the British Council, and at market leader HarperCollins. A creative and strategic thinker, I love the challenge of developing brands and products that spark curiosity and empower people to fulfil their potential.Getting to know how my target audiences tick is my priority and motivation. Whether B2B or B2C, I put audiences’ needs and their vision for success at the heart of marketing strategy and planning, and am passionate about using data and insights to identify opportunities to address audience challenges and drive business growth. To ensure alignment with business objectives, I choose roles where I can collaborate with sales teams to devise plans that reflect ‘we’re listening’, resonate and deliver results. Having worked at complex global matrix organisations through to innovative start-ups, and as a freelancer, I can get up to speed with complexity quickly, while offering strong communication, interpersonal skills and a commercial mind set. My strengths lie in building positioning for brands, products and services that connect with audience values and needs, devising and delivering insight-led product marketing, and creating marketing and communications campaigns to support acquisition and customer retention. As a generalist, I’m experienced at creating collateral for every stage of the funnel including sales enablement kits, emails that deepen relationships and post-sales support.I thrive as the domain expert for Marketing and champion for my target audiences, and am experienced at managing marketing budgets, tracking KPIs and telling the story of performance to stakeholders. I build collaborative working relationships at all levels, and communicate effectively with Senior Leadership Teams.My Insights profile shows that I am a classic \'supporter\' leading with \'green\', followed by \'yellow\', and my strengths according to Gallup include ‘Connectedness’, ‘Learner’ and ‘Futuristic’. It won’t surprise you that I enjoy working as part of a high-performing team.