Judith Kuj

About Judith Kuj

With over 25 years of experience in global market research, advertising, and PR, Judith brings a unique 360° perspective—merging deep research expertise with a client-side mindset. A specialist in the multicultural market, she combines cultural sensitivity, strategic thinking, and a human touch to uncover the insights that matter. Her strength lies in qualitative research—getting to the heart of what drives behavior and translating those discoveries into clear, actionable strategies. With a proven track record of measurable impact, she turns insight into strategy and strategy into results. She is also a mother of three young adults and enjoys the arts, adventure traveling, music, films, yoga, and sports. She also writes and publishes children’s books. Industry expertise includes: Pharmaceutical, Public Health, Entertainment, CPG, Home Products and Services, Personal Care, Technology, Department Stores and Supermarkets, Hospitality, Publishing, Political Campaigns, Public, and non-for-profit organizations. Professional skills: Ability to manage multiple projects, prioritizing accordingly while maintaining superior client service. Entrepreneurial mentality and a creative approach to problem-solving. Relentless desire for innovation, balanced with business priorities. Goal-oriented, highly motivated, and able to work under minimal supervision in a cross-functional environment. Highly specialized in multicultural marketing strategy across segments.

Experience

1. Director of Strategic Planning and Market Research

   Socialisssima

   May 2020 — Present · Austin, TX, US

   Lead strategic planning for the CoVPN (COVID-19 Prevention Network) COVID-19vaccine trials in the US.Developed strategic insights to drive volunteers to COVID-19 vaccine trials (Phase 3)resulting in the successful recruitment of all the participants needed and increasingminority participation from 2% to 12%(Black) and from 4% to 21%(Hispanic).Responsible for planning and for the execution and delivery of meaningful insightsvia periodic reports leveraged by clients and marketing teams.Provided insights and analytics for existing clients and new business pitches toinform the marketing strategy, grow a key part of the business, and yieldingprofitable results.

Skills

• English
• Microsoft Word
• Teaching
• Windows
• Outlook
• Brand Positioning Strategies
• Microsoft Excel
• Public Speaking
• Advertising
• Market Research
• Marketing Research
• Strategic Planning
• Marketing Communications
• Microsoft Office
• Research
• Customer Service
• Photoshop
• Powerpoint
• Budgets
• Html