Judith Gonzalez
Product Marketing Manager | B2B Tech & SaaS
- Role
- Product Marketing Manager at Inmar Intelligence
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Judith Gonzalez
I see a world where technology doesn’t just automate, it empowers, simplifies, and enhances everyday life. As a product marketer, I thrive on tackling complex challenges and turning insights into strategies that drive real impact. From shaping go-to-market plans to refining positioning, I focus on connecting people with products that solve real problems. I’m always eager to learn, collaborate, and push boundaries—whether that means breaking into a new market or rethinking how we tell a product’s story. At my core, I believe great marketing isn’t just about messaging—it’s about making a difference.Let\'s chat!
Experience
Product Marketing Manager
Sep 2021 — Present · San Francisco, CA, US
Leading the GTM strategy for a B2B SaaS data intelligence platform spanning 3 business units. Released 12 features, exceeding early adoption goals by 80% and increasing engagement by 27% in 1 month.• Interviewed 30+ platform beta clients and analyzed 150+ internal survey responses to identify user needs and adoption barriers. Partnered with Sales and Product to turn insights into roadmap decisions, prioritizing 2 new features.• Held trainings for 350+ employees and built sales enablement materials (pitch decks, one-sheets, demos). Ensured Sales understood personas, product positioning, and competitive insights to drive adoption.•Led GTM strategy for a B2B SaaS workflow management platform for brands and retailers. Collaboratedwith Sales leaders to conduct beta user research. Insights informed platform positioning and client engagement strategy.•Designed and launched 2 certification programs, certifying 50+ sellers (100% proficiency) through a tailored curriculum.
Education
University of California, Berkeley
Environmental Economics and Policy, Economics
2017 — 2021
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