Judi Oyama

About Judi Oyama

Judi founded Maximum Impact Design in 1987, providing professional design services for many well-known action sports and lifestyle brands. Maximum Impact Design creates identities, package designs, branding, print collateral, trade show graphics and website designs. Judi collaborates with a host of talented designers, illustrators and photographers specializing in the action sports, outdoor, and active lifestyle market. Her love for graphic design, CrossFit and skateboarding lead to the creation of a small brand called Badass Skatemom, creating CrossFit Box signage, tank tops and stickers. The most popular being the Ninja Mermaid holding a kettlebell and a jump rope selling world-wide. Specialties: Art Direction, Logos, Branding, Web Design, Social Media, Product Graphics Prints & Repeat Fabric Patterns, Color Trends, Advertising, Point of Purchase, Signage, Packaging, Print Collateral, Window Displays, and Trade Show Graphics. Skateboard Museum Show Curator and Historian. Connecting People.

Experience

1. Creative Director - Owner

   Maximum Impact Design

   Jul 1987 — Present · Santa Cruz, CA, US

   Maximum Impact’s founder Judi Oyama is an icon of the action sport community. She is a skateboarding pioneer and accomplished graphic designer who has worked with surf, skate, and snowboard brands worldwide for over twenty years. Judi has a deep understanding of action sport culture and a proven ability to translate consumer insights into successful creative strategies. Coupled with a modest style true to her Santa Cruz roots, Judi has touched consumers all over the world.Maximum Impact has worked with Billabong, Sessions, Electronic Arts, Santa Cruz Surf and Skateboards, Hotline Wetsuits and many other well known brands. We’ve created everything from stickers, advertising, logos, packaging, signage and tradeshow booths to forecasting the latest color trends to styling for American Express commercials. With creative, attention-getting work, this little studio has made its presence known throughout the industry.

Education

• San José State University

  BS, BS Graphic Design Illustration Concentration

  1981

• Cabrillo College

  AA, Art

  1978 — 1981

Skills

• Marketing
• Advertising
• Layout
• Corporate Branding
• Posters
• Mac
• Creative Direction
• Product Graphic Design
• Concept Development
• Creative Strategy
• Apparel
• Image Editing
• Drawing
• Photography
• Brand Development
• Logo Design
• Brochures
• Skate
• Print Collateral Design
• Social Media Marketing
• Graphic Design
• Art
• Catalogs
• Branding & Identity
• Styling
• Photo Shoot Producing
• Photo Art Direction
• Banners
• Social Media
• Web Design
• Skateboarding
• Graphics
• Adobe Creative Suite
• Blogging
• Fashion
• Talent Scouting
• Illustration
• Charity Marketing
• Indesign
• Skate Historian